There are some good ideas…and some bad ideas. Ken Hakuta should know, as for he is known as “Dr. Fad” and made quite the name for himself when he introduced the Wacky Wall Walker to the U.S. market. It became one of the best-selling fad toys of all time. Hakuta earned over $20 million while selling 250 million rubber spiders over a period of just six years!

Ken Hakuta can also attest that what may seem like a bad idea to somebody may be viewed as a great idea to somebody else. Everybody knows of an idea or concept that they’ve heard about and thought was not going to go anywhere (heck, look at Twitter!) and then, wham! – several years later the organization not only succeeded, but the idea spawned other related ideas and the business grew exponentially. Think of the Pet Rock, Chia Pet, and any other of stress management desk toy.

Always be on the lookout for new ideas that appeal to the masses. As you go about your daily life, look through a different worldview at the jobs people are doing around you. Are there ways we can be doing these jobs more easily? Are there certain aspects of an industry that you find fascinating? Do you find yourself attracted to businesses and markets that help people? Are you seeing something that will make people’s lives easier? By answering these questions, you might be able to brainstorm and think of something unique that the market will respond to in a very positive way.