If acquiring money is at the top of your list, something else eventually suffers. This statement has proved to be true for centuries and was recently mentioned by well known blogger Tara Hunt. Here is an example that is certainly the case when, as an animal or pet becomes a profit center, the animal’s natural instincts are hampered. For example, horses who naturally love to roam for miles and eat all day get locked in stalls twenty-three hours a day so they don’t get injured or use up their energy frolicking in a field. Dogs get bathed religiously yet aren’t allowed the rough-and-tumble play they like because they need to have a show coat. And even when winning a competition seems more important that earning money, the two go hand in hand when a winner can demand higher prices for puppies or stud fees.

“Designing your products and services for monetization first, and people second will probably leave you with neither.” – Tara Hunt

In your business, think about your customers first…they are the ones handing over the money. Keep in mind the old adage that says if someone has a good experience, they tell one person; if they have a bad experience, they tell a dozen. And it’s not just customers you need to consider. Don’t place money over employees either…you will definitely have few revenues if your employees aren’t emotionally or monetarily invested in your products and services.

Are you looking to expand your business? If so, is it to appeal to your wants or is it to enhance the overall customer experience?

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