Co-author of the best seller Freakonomics, Steve Levitt, took the stage at the World Business Forum to share stories about tax fraud, passing gas, and prostitution. This was definitely not a typical economics discussion, but a great storytelling experience. He expressed how some of the best ideas in business today are also the simplest ones.
“The best ideas are the simplest ones, and after you hear them they’re totally obvious, yet they evade us for years and years and years. You don’t have to be Albert Einstein or Stephen Hawking to have great ideas. You just have to think and keep your eyes open.” ~ Steve Levitt
He said the problem most businesses have is that they don’t make time to step back and think about things like academics within the organizations. Continue Reading…







