Here is an interesting article about some former Google employees leaving to build social networking sites.   This was found on the Mashable and it offers an insight into the importance of building your brand or products community.  This continues to be the secret success for online companies as well as traditional companies.  As Seth Godin describes in his book Tribes, once you have a loyal “Tribe” following you and your product there is nothing you can’t achieve. But how do you do this?  In my opinion, it starts with being authentic. Second, have to build trust.  Finally, you have to provide a product or service that can go viral.  Are your customers proud to talk about your product and promote it to their friends and family?  If you can answer yes to all three you are well on your way to having a smashing success on your hands.

For an outstanding article summarizing some of greatest Lessons Learned from Seth Godin, just click on the hyperlink.