Tag Archive - insight

Are You Building Your Community?

January 29, 2010 in Business, Health and Wellness, Leadership, Technology with 11 Comments

communitybuilding1 300x225 Are You Building Your Community?Here is an interesting article about some former Google employees leaving to build social networking sites.   This was found on the Mashable and it offers an insight into the importance of building your brand or products community.  This continues to be the secret success for online companies as well as traditional companies.  As Seth Godin describes in his book Tribes, once you have a loyal “Tribe” following you and your product there is nothing you can’t achieve. But how do you do this?  In my opinion, it starts with being authentic. Second, have to build trust.  Finally, you have to provide a product or service that can go viral.  Are your customers proud to talk about your product and promote it to their friends and family?  If you can answer yes to all three you are well on your way to having a smashing success on your hands.

For an outstanding article summarizing some of greatest Lessons Learned from Seth Godin, just click on the hyperlink.

A Story About Leading

October 30, 2009 in Leadership with 11 Comments

leadership1 300x300 A Story About LeadingA leader set up a team to look at the way an organization responded to public requests and concerns. The team consisted of mentors involved in various functions of customer service. The leader studied the way his team worked and decided that the average time to handle feedback requests could be reduced from 72 to 24 hours by eliminating certain steps. At the first team meeting, he outlined the purpose and goal of the team, then presented his findings and asked the team to come up with a plan to reduce the turnaround time on requests and concerns.

The team responded by saying, “What do you need us for? It looks like you’ve done it all yourself.”

Maintaining results is about getting commitment, everyone’s commitment. Involving people at the end of a process isn’t going to impact much on buy-in. In order to manage continued job performance, get the team involved fast and often. The extent of their contribution might rest on their experience and insight, which you can develop and facilitate. Start fast, do always and you are leading in a team effort way. To get to commitment, flex your approach in contributing, collaborating, communicating and challenging within each of the roles of the leader.